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Mnet Asian Music Awards

Stage Design I 2015

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Mnet Asian Music Awards (MAMA)

Mnet Asian Music Awards is the biggest music awards show in Asia which is broadcast live across 13 countries.
The event was launched in 1999 as a music video awards ceremony, modeled after the MTV Video Music Awards. 


Overview


Led entire stage design process from planning to execution.


I designed the stages for 2013 MAMA and 2015 MAMA in Hong Kong. On this page, I would like to present my work from 2015 MAMA, the highest-rated stages that I am most proud of. The theme of the show was 'State of TechArt', a concept that combines cutting-edge technology and art. I will share some of my design process and challenges.

My Role

Stage Designer

Date of Show

December 2, 2015

Location

AsiaWorld-Expo

Project Length

6 months

Tools Used

AutoCAD, SketchUp, Various digital & physical prototyping tools

 

Design Process

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Research & Interviews Have meetings with producers, performers, marketing, and brand design teams. 
Concept Visualization Research designs and suggest several ideas. 
Modeling & Drafting Design the stage through 2D & 3D modeling softwares. Finalize the design with stakeholders. 
Prototyping Make a small scale model and check possible obstacles and errors. 
Ordering Deliver final drafts to set factory and related technical teams. 
Delivering Share production schedule with stage teams and finalize communication about budget. 
Set up Build the stages according to the schedule and oversee the process.  
Rehearsal Proceed with run through the entire show and check the timing of interactive systems.   
Show day Communicate with engineering teams and gives cues for interactive systems. 
Dismantle Take down and pack up the stage systems and props.   

 

Motivation & Complexity

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17 Artists
I was in charge of coordinating with 17 artists for this award show and they each had unique requirements for their stage performances.

Company's New Mission
Not only that, at that time, our company wanted to rebrand by showing their new image on stage.

Audience Needs
Also, the audience wanted to be closer to the performers during the show. 

 

Concept Visualization

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Taking all of those into account, our goal was to create a 3 dimensional curved form. Depending on the angle, the curved form gives unique experiences for both performers and the audience. Conventional stage mostly has flat surfaces and is not a unique experience. And this is our goal that consists of all curved lines. Artists benefit from this unique stage as well.  

Once we had a common goal to make a 3D curved form stage,
I started to make a concept model. 

 

Wireframing

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After stakeholders approved this concept model, I started to draw 3D models and drafts for production.

This is a 3D model and I also converted the model into VR to check one to one scale.
 

 

Prototyping

 After that, before placing an order to the set factory, I needed to ensure everything was safe. We simulated load bearing points and optimized the design to reflect that. Here, we cut one set into two parts and changed the angle to ensure safety.

After that, before placing an order to the set factory, I needed to ensure everything was safe. We simulated load bearing points and optimized the design to reflect that. Here, we cut one set into two parts and changed the angle to ensure safety.

 The other goal was making a custom screen with LED. Since this set is a 3D curved model, we developed two types of LED screens. Left one was ideal - by plugging a bunch of lights into the customized surface. But because of the production schedule and budget issue, Right one - flex LED was easier to make.

The other goal was making a custom screen with LED. Since this set is a 3D curved model, we developed two types of LED screens. Left one was ideal - by plugging a bunch of lights into the customized surface. But because of the production schedule and budget issue, Right one - flex LED was easier to make.

 As you can see here, since the LED screen was a square type, it had gaps between screens. So, I communicated with the camera team closely and asked them not to show this part during the show.

As you can see here, since the LED screen was a square type, it had gaps between screens. So, I communicated with the camera team closely and asked them not to show this part during the show.

 

Production (150 days)

I was on-site for 5 months and coordinated with 500 engineers. The materials came from 4 different countries. So, we needed to think ahead about how to assemble everything without problem after making the structure.